Pioneer — “Iowa farmer exposed to large shiny disc experiences phenomenal improvement in sight and hearing.”

A dead-serious product pitch delivered like a rural sci-fi sighting.

What this ad is really doing

It sells the format as a bodily upgrade: better eyes, better ears, better life. The disc is treated like a miracle object.

When tech is unfamiliar, literal storytelling creates confidence. The headline lands instantly; the copy does the convincing.

The premise is outrageous, and the tone is calm. Modern ads would panic and add five disclaimers.

Status: Alive (as a scan). Cause of death: replaced by safer claims and shorter sentences.